![]() ![]() Spotify rewards any viewer who takes the time to watch your video clip with 30 minutes of uninterrupted music. Although video ads may seem counterintuitive on an audio streaming platform, you can use them in multiple ways, such as sponsored sessions, video takeovers, or branded moments. These also feature a clickable link that can send users to a landing page of your choice. Audio ads are obvious – they play between songs in users’ playlists. Spotify offers audio, video, and display ads on its platform. Spotify offers a self-serve advertising platform where the prices vary depending on demand for any slot.īrands have a few options for the types of ads they can feature on Spotify. And Spotify ads don’t necessarily cost you as much as you think they would. This gives many opportunities for firms to place ads between the Spotify tracks. While many Spotify users pay for an ad-free experience, the bulk prefers to listen to a few ads in return for a free streaming experience. However, brands can still reach an audience with their message on Spotify, just like they have always been able to do on radio. Times have changed, however, and many people prefer to design their own playlists and then stream them via Spotify. ![]() Most people listened to the radio at some time in their day, particularly in the morning or on their commute to and from work. In the past, many firms considered radio an essential part of their advertising expenditure.
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